New Museum Guggenheim. Guggenheim Helsinki Design Competition. Architecture Design Competition ( 2014) by Solomon R. Guggenheim Foundation. CONCEPT. The new Guggenheim Museum in Helsinki, in our vision, should be a place that brings people together, a place that unifies the enjoyment of art with sharing, producing and communicating with the City of Helsinki and with the world. Not a place to go to but a place to "be"; an environment for the sharing of knowledge, where art is not only exhibited but created. CITYSCAPE. The project proposal for the new Guggenheim in Helsinki has been conceived of as a complex of landscapes, volumes and connections with their own character but inter-relating with each other. These systems are not only compatible with the quality, value, and significance of the historical urban structure at Eteläsatama, but create an added value, celebrating the existing structure, architecture of the south harbor and of the Helsinki skyline, establishing a dialog between past, present and future.The extension of the existing park of in the direction of the coast creates a new meeting point between land and water, a "non-antropized" landscape that resembles the original site in a new "iper-natural landscape". ARCHITECTURE. From north to south there is a transition between the city and the landscape. From west to east the transition is between land to water. The building volumes are placed in this undefined space; defined but with variable borders just as water always changes its form and boundaries according to low and high tide. PUBLIC - COVERED PLAZA. The main entrance of the new Guggenheim is in the northern part of the site and is distinquished by a "public lodge" or "covered plaza", situated on the border between the urban side of the harbor and the new landscape of a thousand lakes. EXHIBITION SPACES DIACHRONIC AND SYNCHRONIC VARIATIONS. These volumes with three levels and high pitched roofs can change their exterior aspect and become "variably permeable" in direction of both light and view, from massive to totally open. PATH WITH INFINITE SPACES: THE LOBBY IS THE CITY. From the main entrance of the new Guggenheim Museum, a horizontal or almost horizontal path with open views on the surroundings connects gradually from ground level, crossing the wetlands and going smoothly around the trees of the new park, gently bringing the visitor up to the second level of the exhibition spaces; infinite views from different levels, circling the pieces of art of the sculptural park and visually in contact with the entire city. TOWARD AN HOLISTIC APPROACH TO SUSTAINABLE DESIGN. The idea of sustainability cannot but consider the human being as an integral part of the system that he would like to preserve. The overall approach in this project is to be as holistic as possible. Technical as well as naturalistic and humanistic aspects have been taken into consideration in a embryonic stage considering the complexity of the project and especially the ambitious goal that we have set ourselves. In this sense, the Helsinki Guggenheim will not only comply with the LEED platinum standard, it will need to set a standard in itself. Team by Lidiia Boichenko and Francesco Matucci, Salvatore Piras, Marco Garofalo (W7), Roberto Guidi, Andres Giromini.
Davines Headquarters Architecture design project for Davines Headquarters in Parma ( 2013)Canons of beauty are evolving towards new paradigms that exceed the traditional dichotomy between aesthetic beauty and ethical beauty. Today, these are both part of a concept that embraces the sensory realm and a more complete sense of wellness. In this perspective we developed the interior design for the new headquarters of hair care company Davines and Comfort Zone, a professional brand for spa. Team by Lidiia Boichenko and Arch. Alessandro Villa